If you are not familiar with podcasting, you soon will be. You hear and see the word everywhere. The Oxford dictionary pronounced it the new word of the year – beating out bird flu!

9 million U.S. adults have downloaded podcasts in the past 30 days. Research shows that in 2010 podcasting will attract an audience of 50 million active viewers and listeners.

  


The word comes from combining two words: iPod and broadcasting. It is a new way to create audio or video content and distribute it to audiences quickly: anywhere, anytime. A podcast can be viewed on your computer, heard on an iPod or MP3 player, even viewed on a Video iPod.

Podcasting is currently the rage in the entertainment, music and video industries but it also has revolutionary possibilities in marketing. With your video iPod in hand you can carry your marketing message anywhere, anytime.

 

Imagine sitting in a restaurant with a friend who is talking about the need to have more energy. You mention a new product called Triple FX, hand him your iPod and he sees a short video that tells the Triple FX story: quickly, succinctly and with maximum impact! Then offer him a FREE sample! Or, perhaps another friend wants to lose weight. As you hand him your iPod, you ask, “would you believe that you can lose 8-10 lbs in 10 days on chocolate?” In less than 3 minutes he will have heard the pitch: professionally, powerfully and will be desperate for a FREE sample!

RBC Life Sciences is on the technological edge of podcasting. Over the next several months you will have podcasts on our major products available to you for FREE on your RBC Life Sciences website. You can view them on your computer as flash videos or subscribe to the podcasts and have them automatically loaded into your iTunes or other podcast aggregator. Once you have them on your computer it is an easy step to load them on your iPod or MP3 player and have your sales pitch ready to show or hear anytime, anywhere.

The first podcast on MicroBrite is now available on your website. Put it to work for you and start reaping the benefits of these exciting new opportunities.